Advertising and Media

Advertisers use their Excess Capacity to Generate Additional Revenue

Advertisers use Trade and Contra to Get New Clients and Reduce their Cash Expenses.

• The Deal? Magazine is looking for a venue to hold a company function and wants to Trade advertising for it.
• Cost? $20,000 of the magazine's ad pages costs the magazine $2,000 in hard costs.
• Savings? The magazine gets a $20,000 company function for the equivalent of $2,000 by using Trade.
• Bottom Line: Move excess capacity, save $18,000 on their bottom line, get new advertisers that they would not have had before.