Printing Companies Use Trade to Get New Clients and Build Loyalty
Printing companies use Trade to get new clients from a captive market.
- The Deal? Printing company is looking to get good, new long term client from competitors.
- Cost? Printer takes its highest margin services and offers it in trade.
- Savings? Printer trades high margin work to get new clients and offset operating costs such as courier, advertising, coffee service, etc.
- Bottom Line: New clients, new business, an advantage over competitors